Guided by marketing strategy, a company designs a marketing mix made up of factors under its control.

Name: Guided by marketing strategy, a company designs a marketing mix made up of factors under its control.
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

Marketing strategy involves designing a marketing mix that includes the four Ps (product, price, promotion, and place/distribution). These factors are controllable by the company and can be adjusted to meet marketing goals and objectives.

Guided by Marketing Strategy, a Company Designs a Marketing Mix