A company with assets and operations in more than one country and that concentrates on penetrating multiple countries with a minimally customized marketing mix is referred to as a(n) ________ company.

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A global company is one that operates in multiple countries with a standardized marketing mix. This allows the company to maintain consistency across markets and achieve cost efficiencies through economies of scale. A multinational company may also have operations in multiple countries, but it typically adapts its marketing mix to each local market. The terms "outsourced" and "offshored" refer to specific business practices rather than overall company structure. An international company may have limited operations outside of its home country.

A Company with Assets and Operations in More Than One