Profit opportunities are greatest for marketers that use a(n) ________ strategy.

Question

Quizplus · Accepted Answer

Direct investment typically offers the greatest potential for profit because it involves the marketer owning and controlling the assets in the foreign market, allowing for greater flexibility and the ability to capture a larger portion of the profits. Indirect exporting, contract manufacturing, joint ownership, and franchising all involve varying degrees of sharing control or ownership and may not offer the same level of profit potential.

Profit Opportunities Are Greatest for Marketers That Use A(n) ________