Members of management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the global marketing process is Growing Green?

Question

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Growing Green is in the stage of deciding how to enter the market, which includes evaluating the benefits and disadvantages of different entry modes such as indirect exporting, direct exporting, and licensing. This stage comes after the decision to go global and the decision on which markets to enter, but before the decision on the global marketing program and organization.

Members of Management at Growing Green, a Company That Markets