Coca-Cola markets globally by making ________ with bottlers around the world for a fee or royalty and then supplying them with the syrups needed to produce Coca-Cola products.

Question

Quizplus · Accepted Answer

Coca-Cola markets globally through licensing agreements, which allow the company to generate revenue by charging a fee or royalty to bottlers for the right to use Coca-Cola's trademark and formula for producing beverages. This strategy allows Coca-Cola to maintain control over the quality of their products while also ensuring global distribution through partnerships with local bottlers. Contract manufacturing and joint manufacturing agreements involve more direct involvement in the production process, while joint ownership and direct investments involve greater financial commitment and risk.

Coca-Cola Markets Globally by Making ________ with Bottlers Around the World