A company's customer service quality plays the greatest role in customer satisfaction for ________.
A) defecting customers
B) neutral customers
C) a product involving short-term ownership
D) a product involving long-term ownership
E) unprofitable customers

Question

Quizplus · Accepted Answer

A product involving long-term ownership is likely to require ongoing customer service interactions, making customer service quality crucial for customer satisfaction in the long run. Defecting customers have already left due to dissatisfaction, while neutral customers may be swayed by factors other than customer service. A product involving short-term ownership may not require as much customer service interaction. Unprofitable customers may also be less affected by customer service quality, as they are not contributing much to the company's bottom line.

A Company's Customer Service Quality Plays the Greatest Role in Customer