An individual's ________ determines his or her opportunity to purchase certain products or services, or the limitations on such purchases.

Question

Quizplus · Accepted Answer

Affluence refers to an individual's wealth or financial resources, which strongly influence their purchasing power and ability to access certain products or services. Personal factors such as self-identity, personality, attitude, and cognitive age can also impact purchasing decisions, but they do not necessarily determine an individual's opportunity to make purchases.

An Individual's ________ Determines His or Her Opportunity to Purchase