Carrie tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead, she does a lot of brand switching. In this example, Carrie exhibits ________.

Question

Quizplus · Accepted Answer

Carrie's behavior indicates limited problem solving as she is not making significant efforts to evaluate or compare brands before making a purchase decision. She switches brands frequently without much thought or consideration. Routine response problem solving would involve a habitual purchase of the same brand, while significant problem solving would involve a thorough evaluation of different options before making a decision. Opinion leadership and subliminal perception are not relevant in this context.

Carrie Tends to Purchase Various Brands of Bath Soap