According to the definition from the American Marketing Association, a consumer market insight refers to a ________ view and appreciation of research.
A) pure
B) applied
C) qualitative
D) quantitative
E) holistic

Question

Quizplus · Accepted Answer

The definition from the American Marketing Association states that a consumer market insight refers to a "holistic view and appreciation of research." This suggests that a comprehensive and interconnected understanding of research is necessary for gaining consumer market insight. Therefore, the best choice is "E) holistic."

According to the Definition from the American Marketing Association, a Consumer