Brand ________ is the set of associations that consumers hold in memory regarding a brand's features, benefits, users, and perceived quality as a result of prior brand marketing activities.

Question

Quizplus · Accepted Answer

Brand knowledge is the correct term that refers to the set of associations consumers have about a brand, which includes their understanding of its features, benefits, users, and perceived quality, shaped by previous marketing efforts.

Brand ________ Is the Set of Associations That Consumers Hold