________ is a collection of non-physical assets owned by an individual or company that are the result of innovation and are legally protected from being copied or used by unauthorized partners.

Question

Quizplus · Accepted Answer

The definition given in the question describes intellectual property, which includes patents, trademarks, copyrights, and trade secrets. Brand valuation (A) refers to the process of determining the monetary value of a brand, while brand architecture (B) and brand personality (C) are both related to the brand itself, rather than its legal protection. Category property (E) is not a commonly used term in this context.

________ Is a Collection of Non-Physical Assets Owned by an Individual