The Brand Manager of Wee Won, a Brand of Stylish

The brand manager of Wee Won, a brand of stylish infant and toddler clothes sold at upscale shops in urban and suburban settings, has experimented with increasing the price of several items in the Wee Won line. Sales of these items did not decrease with the new, higher prices. It is most accurate to say that Wee Won customers have exhibited ________.

A) purchase loyalty
B) brand alliances
C) brand stretching
D) attitudinal loyalty
E) benefits positioning