Helene Curtis began to market shampoo for normal hair. In an attempt to increase profits and use excess market capacity, Helene Curtis then marketed shampoo for oily hair and color-treated hair. This is an example of a(n)________.

Question

Quizplus · Accepted Answer

A horizontal line extension occurs when a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes. In this case, Helene Curtis expanded its shampoo line to include options for oily hair and color-treated hair, which is a classic example of a horizontal line extension.

Helene Curtis Began to Market Shampoo for Normal Hair