An apparel marketer with a strong brand in the women's casual wear market is planning to launch that existing brand name into the new product category of women's accessories. Which brand development strategy is being implemented?

Question

Quizplus · Accepted Answer

The strategy being implemented is brand extension, as the marketer is using an existing brand name in the women's casual wear market to launch a new product category of women's accessories.

An Apparel Marketer with a Strong Brand in the Women's