Brand position refers to the location that a brand occupies in the marketplace relative to competitors.

Name: Brand position refers to the location that a brand occupies in the marketplace relative to competitors.
Brand: Quizplus
Rating: 4.9 (49 reviews)

Question

Quizplus · Accepted Answer

This statement is true. Brand position is the place that a brand holds in the minds of its target audience in relation to its main competitors. It reflects how consumers perceive the brand and differentiate it from other brands in the same market.

Brand Position Refers to the Location That a Brand Occupies