In a marketing plan, the ________ section includes an assessment of customers, competitors, the product portfolio, and distribution channels.

Question

Quizplus · Accepted Answer

The marketing situation section typically includes an analysis of the external environment, including the assessment of customers, competitors, product portfolio, and distribution channels. This analysis provides a thorough understanding of the market and competitive landscape, which forms the basis for the development of marketing strategies and tactics. Therefore, the correct answer is D.

In a Marketing Plan, the ________ Section Includes an Assessment