Larissa is working on her company's marketing plan and wants to include information about difficulties her company may face from a strong competitor. Larissa should include this information under "Weaknesses" in a SWOT analysis.

Question

Quizplus · Accepted Answer

In a SWOT analysis, difficulties faced from a strong competitor should be included under "Threats," not "Weaknesses." Weaknesses are internal factors that detract from the company's ability to achieve its objectives, while Threats are external challenges the company might face.

Larissa Is Working on Her Company's Marketing Plan and Wants