Mabel Lu is planning to buy a new washing machine. She notices that washing machines are available in a wide range of prices, and she wants to make sure she gets the most for her money. This product is a(n) ________ product.

Question

Quizplus · Accepted Answer

A shopping product is a type of product that consumers will spend time and effort to compare alternatives before making a purchase decision. Since Mabel Lu is doing her research and considering price and value, the washing machine is a shopping product. Choice A (convenience) refers to products that consumers are unwilling to spend time or effort on, such as frequently purchased items like toothpaste. Choice B (unsought) refers to products that consumers aren't actively seeking out, such as funeral services. Choice C (specialty) refers to products with unique characteristics or brand names that consumers are willing to make a special effort to obtain, such as luxury cars or high-end jewelry. Choice E (augmented) refers to products that include additional services or features beyond the standard product, such as a warranty or customer service.

Mabel Lu Is Planning to Buy a New Washing Machine