________ refers to the sale of two or more goods or services as a single package for one price.
A) Two-part pricing
B) Captive pricing
C) Price bundling
D) List pricing
E) Promotional pricing

Question

Quizplus · Accepted Answer

Price bundling refers to the sale of two or more goods or services as a single package for one price. This approach is commonly used in industries like telecommunications, software, and travel. By offering multiple products together, businesses can increase the value proposition for customers and potentially increase sales.

________ Refers to the Sale of Two or More Goods