A retailer's ________ should differentiate the retailer while matching target shoppers' expectations. One strategy is to offer products that no other competitor carries.
A) atmospherics
B) retail price policy
C) merchandise assortment
D) environment
E) distribution strategy

Question

Quizplus · Accepted Answer

Merchandise assortment is the retailer's mix of products that it offers to customers. A differentiated merchandise assortment can set a retailer apart from its competitors and meet the target shoppers' expectations. By offering exclusive products that no other competitor carries, retailers can increase their competitive advantage and attract more customers.

A Retailer's ________ Should Differentiate the Retailer While Matching Target