In the marketing communications process, a consumer request for additional information on a product is an example of ________.

Question

Quizplus · Accepted Answer

Feedback is the response or reaction of the receiver to the message sent by the sender. In this case, the consumer's request for additional information on the product is an example of feedback as it shows the consumer's response to the marketing message they received. Decoding, encoding, noise, and viral marketing are not relevant in this scenario.

In the Marketing Communications Process, a Consumer Request for Additional