A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more.

Question

Quizplus · Accepted Answer

Building awareness and interest is a common marketing communications objective used to influence how the consumer feels about a category or brand and encourage them to learn more. This objective is often used in the early stages of the purchase funnel to spark consumer interest and create brand recognition.

A Marketing Communications Objective to ________ Has the Goal of Influencing