Which of the following is aimed at encouraging consumers to share a company's marketing message with friends?

Question

Quizplus · Accepted Answer

Viral marketing is designed to encourage consumers to share a company's marketing message with their friends and contacts, through social media, email, or other digital channels. This can create a snowball effect of awareness and interest for the brand, as more and more people are exposed to the message through their trusted networks. Advertising, sales promotions, and sponsorships can all be effective tactics for reaching consumers, but they are not specifically designed to encourage sharing in the same way that viral marketing is. Personal selling is a one-on-one communication approach that may or may not involve sharing of the marketing message with others.

Which of the Following Is Aimed at Encouraging Consumers to Share