Any paid form of nonpersonal communication of a marketing message by an identified sponsor through mass media is called ________.

Question

Quizplus · Accepted Answer

Advertising is the paid form of communication that involves the use of mass media to promote a brand or product. Sales promotion, publicity, personal selling, and public relations are also marketing communication tools, but they may not always involve payment to a media channel.

Any Paid Form of Nonpersonal Communication of a Marketing Message