________ refers to how many people were exposed to a brand through a promotional effort and ________ refers to how many times they were exposed.
A) Reach; exposure
B) Reach; efficiency
C) Reach; frequency
D) Efficiency; frequency
E) Efficiency; synergy
Correct Answer:
Verified
Q20: Unlike public relations, _ messages are by
Q21: Which of the following is a trade
Q23: Which of the following is a promotional
Q24: Which type of advertising is used to
Q26: Which message execution style depicts average people
Q27: Which of the following rewards consumers for
Q28: Sales promotion features a wide assortment of
Q29: "Buy it now" is the message of
Q30: After determining its advertising objectives, the company's
Q37: To be successful,an advertisement must _.
A) guarantee
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents