The use of short-term incentives to encourage the purchase of a product or service is called ________.

Name: The use of short-term incentives to encourage the purchase of a product or service is called ________.
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Sales promotion refers to the use of short-term incentives to encourage the purchase of a product or service. Direct marketing, advertising, public relations, and publicity are all related to promoting a product or service, but they do not necessarily involve short-term incentives.

The Use of Short-Term Incentives to Encourage the Purchase of a Product