Which major communication tool makes use of displays, discounts, coupons, and samples?
A) sales promotion
B) sponsorship
C) publicity
D) public relations
E) advertising
Correct Answer:
Verified
Q28: Sales promotion features a wide assortment of
Q29: "Buy it now" is the message of
Q30: After determining its advertising objectives, the company's
Q31: The use of short-term incentives to encourage
Q32: Which type of advertising is used to
Q34: Trade promotions are incentives offered to _.
A)
Q35: Sales promotions are targeted toward all of
Q36: Which type of advertising is used to
Q37: Which of the following is NOT a
Q38: Which of the following statements about advertising
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