Sales promotion features a wide assortment of tools. Which of the following is NOT one of these tools?
A) contests
B) premiums
C) catalogs
D) coupons
E) loyalty programs
Correct Answer:
Verified
Q23: Which of the following is a promotional
Q24: Which type of advertising is used to
Q25: _ refers to how many people were
Q26: Which message execution style depicts average people
Q27: Which of the following rewards consumers for
Q29: "Buy it now" is the message of
Q30: After determining its advertising objectives, the company's
Q31: The use of short-term incentives to encourage
Q32: Which type of advertising is used to
Q33: Which major communication tool makes use of
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