Which of the following is a promotional technique that returns some or all of the purchase price to the buyer to encourage product trial or repurchase?
A) contest
B) allowance
C) loyalty program
D) refund or rebate
E) premium
Correct Answer:
Verified
Q18: Which of the following is a direct
Q19: A marketing communications objective to _ has
Q20: Unlike public relations, _ messages are by
Q21: Which of the following is a trade
Q24: Which type of advertising is used to
Q25: _ refers to how many people were
Q26: Which message execution style depicts average people
Q27: Which of the following rewards consumers for
Q28: Sales promotion features a wide assortment of
Q37: To be successful,an advertisement must _.
A) guarantee
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