A company uses ________ to evaluate and shape long-term public opinion of the company and ________ to achieve specific marketing objectives by targeting consumers with product-focused messages.

Question

Quizplus · Accepted Answer

Corporate public relations is used to shape the long-term public opinion of the company, while marketing public relations is used to achieve specific marketing objectives by targeting consumers with product-focused messages. Advertising may be used in both cases, but it is not the correct answer as it is too broad and not specific enough in differentiating between the two types of public relations. Product placement and corporate public relations may also be used, but they are not as commonly used as marketing public relations for achieving specific marketing objectives. Option C provides the best distinction between the two types of public relations and their respective purposes.

A Company Uses ________ to Evaluate and Shape Long-Term Public