Bringing a brand to life by creating an experience that reflects the values of a brand is known as ________.

Question

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Brand activation refers to the process of making a brand more tangible and memorable by creating experiences that reflect its values. This includes events, sponsorships, promotions, and other forms of communication that engage consumers and build relationships with them. Brand activation is a key part of brand management, as it helps to create a stronger emotional connection between consumers and the brand.

Bringing a Brand to Life by Creating an Experience That