A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word on social networks and blogs about the company's new products. This is an example of ________.

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This is an example of viral marketing, as the company is utilizing early adopters to spread the word about its products through social networks and blogs. Viral marketing relies on word-of-mouth and social sharing to create brand awareness and excitement, making it a low-cost and effective method for building a brand.

A Manufacturer of a Variety of Technological Devices Asked Its