A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones. Of which element of the promotion mix is this an example?

Question

Quizplus · Accepted Answer

This is an example of public relations, as the company is using the announcement of a name change and the introduction of a new spokesperson to manage its public image and communicate with its audience.

A Newspaper Article Announced That VoiceStream Wireless, the Nation's Sixth-Largest