Consumers are more likely to trust the credibility of company-controlled sources such as advertisements than their friends, relatives, or colleagues.

Question

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Research studies have shown that consumers are more likely to trust recommendations from their friends and family members over advertisements or company-controlled sources. Word-of-mouth recommendations are often seen as more genuine and trustworthy, while advertising is seen as biased and self-promotional.

Consumers Are More Likely to Trust the Credibility of Company-Controlled