The more ________ the product, the more likely a company is to rely on personal selling to promote it.

Name: The more ________ the product, the more likely a company is to rely on personal selling to promote it.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Expensive products are often considered high involvement purchases and therefore require more personal selling to convince potential customers of their value and benefits. Additionally, the cost of personal selling may be more easily justifiable for a higher-priced product.

The More ________ the Product, the More Likely a Company