What should a salesperson do during the fifth step of the personal selling process?

Question

Quizplus · Accepted Answer

During the fifth step of the personal selling process, the salesperson should anticipate and address objections. This involves identifying any potential concerns or objections that the customer may have and proactively addressing them in order to mitigate any hesitation or reluctance to make a purchase. By doing so, the salesperson can build trust with the customer and increase the likelihood of securing the sale.

What Should a Salesperson Do During the Fifth Step of the Personal