When a company sets out to plan, implement, and control the personal selling function, the company is undertaking ________.

Question

Quizplus · Accepted Answer

Planning, implementing, and controlling the personal selling function is the role of sales management. A is not the best option as "sales design" does not accurately describe the process of managing personal selling. C and D are both incorrect as they do not capture the full scope of what sales management entails, and E only focuses on promotions, which is only one aspect of sales management.

When a Company Sets Out to Plan, Implement, and Control