________ is any communication addressed to a consumer that is designed to generate a response.

Question

Quizplus · Accepted Answer

Direct marketing is a form of communication directed towards customers designed to generate a response. Personal selling refers to face-to-face communication between a salesperson and a customer. Advertising is a form of communication that promotes a product or service. Sales promotion is a short-term strategy aimed at boosting sales. Publicity refers to any form of coverage about a product, service or company in the media. Therefore, the best choice is C, Direct marketing.

________ Is Any Communication Addressed to a Consumer That Is