Which of the following is most important for direct marketing to be effective?

Question

Quizplus · Accepted Answer

A good customer database is crucial for direct marketing because it allows companies to target their messages to specific groups of customers based on their behavior and demographic information. An online presence, a well-trained sales force, telephone marketing, and catalogs can all be helpful tools, but they are not as important as having a high-quality database to work with.

Which of the Following Is Most Important for Direct Marketing