Psychographics data in a customer database used by direct marketers include information regarding a customer's ________ and ________.

Question

Quizplus · Accepted Answer

Psychographics data focus on understanding a customer's activities, interests, opinions, attitudes, values, and lifestyles. This information helps marketers to tailor their messages and products to fit the personal preferences and behaviors of their target audience. Options like age and income are considered demographics, not psychographics.

Psychographics Data in a Customer Database Used by Direct Marketers