Cybele is a part of the sales force at Lenses for Less, a company that sells contact lenses, prescription glasses, and nonprescription glasses to consumers through direct marketing and to retail outlets through personal selling. Cybele provides sales support for several sales representatives, creating customized sales presentations and maintaining detailed customer information in the office as the sales representatives travel to meet with customers. Cybele is part of the company's ________ sales force.

Question

Quizplus · Accepted Answer

Cybele is working in the office providing sales support for the sales representatives who are traveling to meet with customers. This makes her a part of the company's inside sales force. The other options don't match with the given scenario - A) product line sales force focuses on one specific product line, B) territorial sales force is responsible for a specific geographical area, C) direct marketing sales force sells directly to consumers without intermediaries, and E) outside sales force meets customers in person outside of the office.

Cybele Is a Part of the Sales Force at Lenses