A company that uses a pull strategy is more likely to use personal selling than a company that markets a similar product using a push strategy.

Question

Quizplus · Accepted Answer

A push strategy relies more on advertising and promotional activities to create demand for the product, while a pull strategy relies on creating consumer demand for the product and then making the product easily available for customers to purchase. Therefore, a company using a pull strategy would be more likely to use promotional and advertising efforts to create demand for the product, rather than personal selling.

A Company That Uses a Pull Strategy Is More Likely