On average, direct marketing generates a return on investment that is less than that of nondirect marketing communication tools.

Question

Quizplus · Accepted Answer

On average, direct marketing often generates a higher return on investment (ROI) compared to many nondirect marketing communication tools because it allows for targeted communication with specific segments of the market, leading to more efficient use of marketing budgets and potentially higher conversion rates.

On Average, Direct Marketing Generates a Return on Investment That