More companies are adopting the concept of ________, which is the coordination of advertising, sales promotion, public relations, and personal selling to ensure that all marketing communications are consistent and relevant to the target market.

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The concept of coordinating advertising, sales promotion, public relations, and personal selling to ensure consistency and relevance to the target market is known as integrated marketing communications. Option B (integrated personal selling) is not a widely used term in marketing, while option C (integrated competitive methods) and option D (nonpersonal communication channels) do not accurately describe the concept in question. Viral marketing (option E) is a specific tactic within marketing communications but does not encompass the entire concept of coordination and consistency among various communication channels.

More Companies Are Adopting the Concept of ________, Which Is