In the AIDA model, personal selling and sales promotions are most effective at generating ________.

Question

Quizplus · Accepted Answer

Personal selling and sales promotions are most effective in generating action, which refers to the final step in the AIDA model where the customer takes the desired action, such as making a purchase. While both personal selling and sales promotions can also create interest and awareness, their main objective is to move the customer towards making a purchase. Therefore, option D is the best choice as it directly relates to the objective of these tactics in the AIDA model.

In the AIDA Model, Personal Selling and Sales Promotions Are