Product placement in television programs and movies is an example of ________.
A) branded entertainment
B) user-generated content
C) search marketing
D) networking
E) out-of-home advertising.

Question

Quizplus · Accepted Answer

Product placement in television programs and movies is a form of branded entertainment, where brands integrate their products or services into the storyline of a program or movie to create an emotional connection with viewers. This can be a useful marketing tool as viewers are more likely to remember and engage with a brand that is seamlessly integrated into the entertainment they enjoy.

Product Placement in Television Programs and Movies Is an Example