Sandy is opening a second hair and nail salon in the suburban area of Des Moines, Iowa. Sandy wants to advertise her new store without spending a great deal on purchasing media or producing an advertising campaign. However, she wants to reach a large segment of the population in and around Des Moines. To promote her grand opening, it would be best for Sandy to place advertisements in which of the following media vehicles?

Question

Quizplus · Accepted Answer

Local radio would be the best option for Sandy as it is a cost-effective way to reach a large segment of the population in and around Des Moines. It is also a medium that people frequently listen to during their daily routine, making it a good way to get the word out about her new salon. National newspapers, beauty magazines, network television, and outdoor boards would be too expensive for her budget and are unlikely to be seen by a large enough segment of her target audience in this case.

Sandy Is Opening a Second Hair and Nail Salon in the Suburban