A test market has a profile similar to that of the control market, but it does not receive any special treatment.

Name: A test market has a profile similar to that of the control market, but it does not receive any special treatment.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A test market is typically exposed to a new product or marketing strategy, while the control market does not receive the special treatment, allowing for comparison of results.

A Test Market Has a Profile Similar to That of the Control