As a media buyer, Gus should expect to make newspaper advertising purchases on the basis of scatter buys.

Name: As a media buyer, Gus should expect to make newspaper advertising purchases on the basis of scatter buys.
Brand: Quizplus
Rating: 4.8 (55 reviews)

Question

Quizplus · Accepted Answer

As a media buyer, Gus should not expect to make newspaper advertising purchases on the basis of scatter buys as scatter buys are typically used for television advertising. In newspaper advertising, most purchases involve specific sections or placements within the paper.

As a Media Buyer, Gus Should Expect to Make Newspaper