Today, the most common classification of the components of a marketing mix is the ________.

Question

Quizplus · Accepted Answer

The most common classification of the components of a marketing mix is the 4 Ps, which are product, price, place, and promotion. The 4 Cs and 7 Ps are alternative models that have been proposed to supplement or update the original concept, but the 4 Ps remain the standard framework used by most marketers. The 12 variables is not a recognized model for the marketing mix.

Today, the Most Common Classification of the Components of a Marketing